Most conditioners, leave-ins, cowashes and shampoos contain more than 25 ingredients, even brands with natural and organic associations

Guide

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Example: Curl Smith 40 products

Imbue 7 products

Innersense 12 products

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This means we looked at 40 of Curl Smith products, 7 by Imbue and 12 by Innersense and found that each product contains more than 15 ingredients

Knowing report will be updated on the 28th of each month

Brands we are assessing next month include:

Philip Kingsley // Garnier // Only Curls //Trepadora // Umberto Giannini amongst others

Note*: Some brands only had 2 products, which contained anywhere between 15 to 20 ingredients whilst other brands had up to 100 products which contained over 40 to 50 ingredients

Here’s the list:

We remain the UK’s first brand concerned with curl and Afro health and using the fewest ingredients on purpose

Mass-produced

Bounce Curl 10 products

Cantu- 45 producrs

Cocunat - 9 products

Curl Smith 40 products

Imbue 7 productsMass-produced

Bounce Curl 10 products

Cantu- 45 producrs

Cocunat - 9 products

Curl Smith 40 products

Imbue 7 products

Innersense 12 products

Lush 7 products

Mielle Organics 38 products

Neon 2 products

Neals Yard 5 products

Not your Mother’s 15 products

Noughty - 24 products

Shea Moisture 50 products

TGIN  10 products

Tresseme 20 products

Innersense 12 products

Lush 7 products

Mielle Organics 38 products

Neon 2 products

Neals Yard 5 products

Not your Mother’s 15 products

Noughty - 24 products

Shea Moisture 50 products

TGIN  10 products

Tresseme 20 products

Independents

Haeckels - 2 products

F.Miller - 1 product

Aesop - 9 products

Ruffians - 5 products

Luxury

Augustine Bader - 5 products

Aveda - 40 products

Davines - 45 products

Oribe - 100 products

We keep it simple:

10 ingredients or fewer